ワンピース時々きもの。
The time of a dress,putting thing.
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毎日の生活を上質に彩るきもの。
The putting thing which colors a daily life in fine quality.
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ここでしか買えないアイテムをチェック！
The item witch can be bought only here is checked!
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ファッショナブルに着こなす春の装い。
The look of the spring worm fashionably.
フレンチリネンで夏を先取り。
Summer is taken before othres by French linen.
お知らせ一覧

The word \"mottainai\" was popularized around the world by Wangari Maathai, the first Kenyan woman to win the Nobel Peace Prize in the environmental field. During her visit to Japan in 2005, she was impressed by the word \"mottainai,\" which expresses the Japanese spirit of taking good care of things, and spread the meaning of the word \"MOTTAINAI\" throughout the world.

MOTTAINAI

What is Sustainable Fashion? The goal is to ensure that all processes from production to wear and disposal of clothing are sustainable in the future. It refers to initiatives that take into consideration the global environment, including ecosystems, and the people and societies involved.

SUSTAINABLE

Japanese kimonos were originally made of natural materials, and it was common practice to sew and untie them repeatedly, changing their shape and using them up until they finally became rags. This is the concept of \"mottainai\" (\"what a waste\"). In fact, Japanese people have been working on the SDGs for a long time

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